Interior Design

How This Interior Studio Attracted Dream Clients with a Bold Portfolio Website

Company Overview

Studio Sable

Studio Sable is a boutique interior design firm based in Chicago. They specialize in modern commercial spaces and luxury residential interiors. The studio is known for its clean aesthetic, thoughtful material choices, and ability to reflect brand identity through interior design.

The Challenge

An Outdated Website That Didn’t Match the Quality of Their Work

Studio Sable’s previous website did not reflect the professionalism or style of their interior projects. The layout was outdated, the typography was inconsistent, and the portfolio was difficult to navigate. Potential clients had trouble understanding the range and quality of the studio’s services. Studio Sable needed a modern, visually strong website that matched the high-end nature of their work.

The Solution

A Bold, Editorial-Style Portfolio Website

We created a custom website for Studio Sable with an editorial-style layout that prioritized strong visuals and clean design. The new site features structured navigation, large imagery, bold typography, and a clear project showcase. Each portfolio page was designed to highlight the design process and final outcome. The inquiry process was simplified with a user-friendly form and clear calls to action.

The Results

Higher Engagement and New Client Opportunities

Within weeks of launching the new website, Studio Sable signed two new commercial projects. The improved structure and presentation of the portfolio led to a 60 percent increase in inquiries. Visitors also spent more time on the site and viewed more pages, indicating stronger engagement.

“We knew our work was strong, but our old website just didn’t do it justice. From the very first call, The team understood exactly what we needed and delivered a site that feels polished, modern, and easy to navigate. Within weeks of launching, we booked two major commercial projects and saw a big jump in inquiries. We finally feel confident sending potential clients to our site.”
Jasmine Reid
Founder & Principal Designer, Studio Sable

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