Jeannette Reyes, known online as MsNewsLady, is a journalist and content creator with over 1.7 million followers on TikTok. After years of connecting with her audience through storytelling and lifestyle content, she was ready to launch a digital product that would help others pivot their careers with purpose.
Referred by Brittany Bright, founder of The Influencer League, Jeannette came to us for help setting up her online store. We had previously worked with Brittany and her team on multiple projects, including the tech setup and automations for The Influencer League’s new Circle community, so this collaboration was a natural next step.
Jeannette had already partnered with designer Jasmine Easter, a trusted collaborator in our network, to design her new website at msnewslady.com. With the visual design in great hands, our focus was to develop a seamless eCommerce experience that matched the polish of her new site while keeping things simple to manage post-launch.
Her main objective was clear:
Set up an online store to sell Primed to Pivot and make the buying experience as frictionless as possible.
Beyond that, Jeannette also wanted to:
We focused on three core goals: simplicity, automation, and conversion.
We built Jeannette’s online store using WordPress and WooCommerce, ensuring complete control over her products, orders, and customer data. We configured:
Instead of a traditional product page → cart → checkout flow, we implemented “Buy Now” buttons directly on the Primed to Pivot landing page.
This one-click purchase setup sent customers straight to checkout, removing unnecessary steps that often lead to drop-offs. This simple change dramatically improved conversion rates by reducing friction.
To support Jeannette’s product launch and ongoing sales, we set up key automation tools and interactive content, including:
Each component worked together to nurture Jeannette’s audience through awareness, engagement, and purchase.
By combining WooCommerce’s flexibility with intuitive user experience design, we built an online store that feels professional, personal, and powerful just like Jeannette’s brand.
Highlights:
✅ Nearly 3x return on investment
✅ Streamlined checkout flow that reduced drop-offs
✅ Automated post-purchase and lead nurturing sequences
✅ Branded customer experience that’s easy to maintain
Primed to Pivot is more than a workbook — it’s an extension of Jeannette’s mission to help others make intentional, confident career transitions. By pairing thoughtful design with a frictionless customer experience, we helped bring that mission to life in a way that scales.
This project is a perfect example of how we collaborate with designers and creators to merge strategy, systems, and storytelling into an online experience that converts.
If you’re a creator, coach, or entrepreneur with a digital product or offer to sell, we can help you set up a store that’s just as strategic as it is seamless. Book a Discovery Call to start your next digital launch with Haven & Hyperlink.
Grab the free Sales Funnel Workbook Template to map out your client journey — from “just browsing” to “booked & banked.”
✨ Easy to fill out
🧠 Strategy-backed prompts
📈 Designed to help you convert faster
